Send Money Online Fast

I was an occassional web surfer and hadn't noticed those little ads down the right hand side of search results. That I had never even heard of pay per click advertising until just over 18 months ago, hand on heart, i can say.

Anyone can, if I can do it! The reader, i don't say this to boast about how great I am - in fact I found it a steep learning curve - but I say it to inspire you. This from a starting position of zero knowledge. I now make my living from pay per click advertising campaigns - promoting both affiliate programs and my own sites.

You only pay for the people who actually click on your ad and who in theory already have an interest in your product or program. Here was a way of doing business that made total sense. . . And yet. How could something I'd never heard of possibly work? It intrigued me. I started looking for a way of working from home and stumbled across affiliate programs and ppc.

I had a research tool called Good Keywords (available as a free download from Softnik Technologies) and thought I should pick the most popular words to get the most traffic. I eagerly set up my first campaigns with Google and typed in keywords I thought people would be entering into their searches. I soon made the classic mistake of thinking traffic (people clicking my ad) automatically equals sales.

But somehow I just knew deep down that it should, "I knew it wouldn't work" I muttered. AARRRGHH! Then realised in horror that I was making no sales. I watched in delight as the number of people clicking my ads grew and grew.

To that end I started ignoring the massively searched terms and instead used the bottom of the lists of keywords found by my software. Rather it is being extremely focussed on tight groups of keywords that you know will send BUYERS. It's not volume of traffic at all costs that drive your sales up. I devoured ebooks and websites about pay per click internet marketing and eventually the light bulb went off. Back to the drawing board.

Which means you can target your ads to "niche" parts of the market and clean up :O) lastly you tend to find some very specific phrases at the bottom of the list, The most expensive words are usually the ones everyone wants! Many cheap keywords that work wonderfully, secondly you can find many. So you will appear further up the pay per click advert rankings, firstly your competition probably won't bother with these words. This has various advantages.

It may be common sense - but you must price your clicks so that the number of clicks x price of each is less than your profit! (Do this by running an ad campaign and waiting for say 3 sales) Then look at your profit on that product. Work out how many clicks on your ads it takes to make a sale. One thing I haven't mentioned is your budget.

I do an ad based on totally different keywords or go and find another product to sell. I also have a golden rule - 500 clicks and no sales means I drop the campaign like a hot potato.

I know you can. I hope this brief pay per click overview has given you some tips and also the belief you can do it.